Hospitality paid media.
A new opening, a seasonal offer or an underbooked service needs more than extra reach. We plan paid campaigns around a specific audience and commercial priority, connecting the offer, creative and landing experience so people understand the value and have a clear reason to take the next step.
Discuss this serviceAn opening to promote. A period to fill.
We begin with the economics and practical limits of the offer: who it suits, when it is available and what a booking is worth to the business. Campaign planning then considers search intent, audience, geography and the channels already in use. Before spending begins, we agree the budget, tracking limitations and decision points for adjusting creative, targeting or the offer itself.
For Hotels, restaurant groups and lifestyle venues with a defined offer, capacity to fulfil demand and an agreed media budget.
- Campaign brief with audience, offer, objectives and media plan.
- Paid search or social setup in client-owned accounts.
- Ad copy and creative variations within an agreed production scope.
- Landing-page recommendations and conversion tracking where supported.
- Campaign optimisation, budget pacing and commercial performance reviews.
A clear scope.
Work that connects.
Campaigns launch with defined responsibilities, approved creative and a clear reporting framework. You retain visibility into the media accounts and expenditure. Ongoing work uses observed results to refine the programme, while distinguishing media performance from issues such as unavailable inventory, an uncompetitive offer or a booking journey that needs attention.
How we evaluate the work
Review cost per qualified inquiry or completed booking where attribution permits. Include cancellations and booking value when accessible. Use clicks and reach as diagnostic measures, not substitutes for commercial outcomes, and separate actual media spend from agency and production fees.
The useful details.
How much should we spend on advertising?
Budget depends on the market, offer, booking value and test objective. We propose a bounded starting plan after review rather than promise results from a universal minimum.
Are advertising costs included in your fee?
Media spend is separate unless the proposal explicitly states otherwise. We identify management, production and platform costs so the full commitment is visible before approval.
Can you take over existing advertising accounts?
Yes, subject to appropriate access and review. We assess the account history, tracking and current commitments before recommending what to retain, change or test.
Tell us what needs to work.
Start with a brief.
Tell us what you want to build, launch or improve. Our team will review your priorities and arrange an initial conversation to define the recommended scope, delivery team, timing and fee.
brucetyndallprofessional@gmail.com ↗Prefer a direct introduction? Email Bruce at the address above.